Facebook | Twitter | Linked In

Innovation

Image 01Methods

Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society. Innovation differs from invention in that innovation refers to the use of better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

Innovation as novelty

DNA is interested in the object dimension of innovation, then DNA focus on the added values of certain products, processes or services. Innovation is always expressed by better technological solution accepted by society. Novelty is just a consequence of innovations' practical implementation. Innovation is always novel. But the key parameter of innovation is an added value for the user.

Innovation as change

When examining the time dimension of innovation, DNA no longer interested in new objects new but rather in new processes (that might also lead to new objects). In this context, innovation means refers to transformations, to diffusions and ultimately to change.

Innovation as advantage

In its social dimension, innovation refers to the creation of new forms of advantage in terms of innovative address management (e.g. the use of preferable new or attractive signs in order to stand out from the crowd) or of the realization of advances.

Order your project details for Estimates